AMAALA, a luxury tourism destination situated along the Red Sea coast in northwestern Saudi Arabia, spans 4,000 km², providing a year-round experience with diverse activities in sea, sun, sports, arts, and culture. The initial phase, focusing on the Triple Bay masterplan, plans to unveil eight hotels with around 1,300 rooms by 2024. By 2027, the completed AMAALA project is set to boast over 3,000 hotel rooms across 25 hotels, 943 upscale residential villas, upscale retail and dining establishments, a yacht club, and comprehensive wellness and recreational facilities, solidifying its status as a premier global destination.